Meet Your Full Circle Coaching Team
Chiropractors who've built thriving practices—now dedicated to helping you design the life and business you were born to manifest.
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Dr. Tom Preston
Founder & Head Coach
Almost 30 years after launching Full Circle Coaching, the thing that still drives me to get up at 5:30 a.m. most mornings is the unshakable certainty I have that each individual can be, do and have absolutely anything that their heart truly values and their mind can visualize.
I built Full Circle after running a successful chiropractic practice with a six-figure income, working just 25 hours a week, and taking months of vacation every year. When colleagues kept asking "How do you do it?" I realized I had a responsibility to help others design their ideal lives.
The ability to open someone's eyes to their incredible inborn potential and then teach them the skills needed to manifest it while removing the blocks to its full manifestation brings me joy at the core of my being. The enhanced prosperity, joy, fulfillment and love I have witnessed in the thousands of clients Full Circle has served over the decades continues to drive me to serve even more clients and help them design the amazing life and business they were born to manifest.
Expertise:
- 30 years coaching chiropractors to six-figure success
- Creator of the proven Four-Pillar Business Model
- Published author on practice growth and work-life design
- Specialist in high-income, low-hours practice systems
Our Lead Coaches
Experienced practitioners who have mastered the Full Circle model and are dedicated to your success
Dr. Dodie Elkins, DC
Full Circle Coach
Authentic Expression & Work-Life IntegrationMy mission as a chiropractor is to provide the highest quality of chiropractic care and to inspire the community to live in optimal health and wellness. My mission as a Full Circle coach is to awaken individuals to the power of authentic expression and help them realize their full potential, personally and professionally.
I help practice owners break through the barriers that keep them from expressing their true vision—whether that's fear of judgment, imposter syndrome, or simply not knowing how to communicate their value to their community. Through values clarification and authentic leadership development, I guide doctors to build practices that reflect who they truly are.
Coaching Strengths:
- 25+ years of successful practice ownership
- Expert in values-based practice building
- Specialist in authentic leadership development
- Proven systems for work-life harmony
Dr. Frazer Smith
Head Coach & Co-Owner
Leadership Development & Practice SystemsWith nearly 30 years as a practicing chiropractor and co-owner of a thriving family wellness practice, I've learned that sustainable success comes from intentional systems, not constant hustle. As Head Coach and part owner of Full Circle, I help doctors build practices that serve their lives—not consume them.
My coaching focuses on helping you develop leadership skills that inspire your team, create systems that run without your constant oversight, and design a practice model aligned with your core values. I teach the frameworks for productivity and quality that allow you to serve more people while working less.
Coaching Strengths:
- 28+ years of practice ownership experience
- 20+ years coaching and mentoring chiropractors
- Expert in team leadership and delegation systems
- Specialist in sustainable high-performance practices
Meet Our Newest Coaches
Fresh perspectives from chiropractors who recently transformed their own practices with Full Circle
Dr. Becca Huddleston
Full Circle Coach
Multi-Practice ManagementPracticing what she preaches, Dr. Rebecca understands that investing in yourself and your business is the key to exponential growth. She's leveraged coaching for two decades to build and scale her success.
Now successfully operating two thriving practices with her husband Dr. Jason, Dr. Becca specializes in helping doctors master team leadership, systems development, and the unique challenges of multi-location growth.
Coaching Strengths:
- 20 years of practice growth expertise
- Multi-location practice systems specialist
- Expert in team building and leadership
- Proven scalable practice models
Dr. Jen Dennis
Full Circle Coach
Practice Growth & Values-Based SuccessWhen I first came out of school, I was feeling isolated and uncertain about how to grow my practice. That's when Full Circle came into my life. In just two years my practice grew by 247%—all without spending any additional money on marketing.
I now help new and established practitioners unlock organic growth through values-based practice building, community positioning, and patient experience optimization. My approach focuses on sustainable systems that create growth without burnout.
Coaching Strengths:
- Proven 247% practice growth methodology
- Expert in organic, referral-based growth
- Specialist in new practice development
- Values alignment and life design systems
Dr. Nicole Arnold
Full Circle Coach
Team OptimizationDr. Nicole is a Saskatchewan-born chiropractor whose love of people and fascination with the human body led her from studying anatomy at the University of Saskatchewan to earning her Doctor of Chiropractic at Northwestern College of Chiropractic in Minnesota. She brings a wealth of expertise to her practice, having studied a wide range of chiropractic techniques and healing modalities with practitioners around the world, allowing her to treat each patient as a unique individual. Deeply committed to service both locally and globally, Dr. Nicole is passionate about helping people achieve and maintain their highest level of health and live a truly full and complete life.
Coaching Strengths:
- Long-term planning
- Team optimization
- Systems development
- Practice growth strategies
Why Practice Owners Choose Full Circle Coaches
You're in good hands
We know the business better than anyone. Our team is made up of current practitioners and experienced coaches who know what practice is like today, not from a time gone by.
The process is easy
We don't ask you to blow up your practice and transform it into something completely different. This is your practice and your life. Our operating model is designed with that key concept in mind.
You don't have to reinvent the wheel
We've made every mistake in the book... but we've learned from them and written down the answers. Our blueprints will get you to the solutions quickly and save you countless hours and dollars doing so.
We'll keep you accountable
We aren't preaching from a pulpit; we're in the trenches right next to you. As a result, we build our Full Circle model around accountability. Don't join us if you're not ready for honesty—because we truly treat your success as our own.
The Latest From Full Circle
Revamp Your Chiropractic Website for SEO Success in 2025
Want more patients to find your chiropractic clinic online? Your website is the foundation of your digital presence, and optimizing it for SEO ensures your practice appears at the top of search results when potential patients search for chiropractic care in your area.
A well-optimized website improves visibility, attracts new patients, and enhances user experience. In this guide, we’ll cover simple but powerful SEO strategies to help your chiropractic website rank higher on Google and convert more visitors into patients.
1. Why SEO Matters for Chiropractors
SEO (Search Engine Optimization) helps your website rank higher in Google searches for keywords like:
✔ “Best chiropractor near me”
✔ “Chiropractic clinic in [Your City]”
✔ “Back pain treatment chiropractic”
By optimizing your site, you increase organic traffic, build credibility, and attract patients who are actively searching for chiropractic services.
Key Benefits of SEO for Your Chiropractic Practice:
✔ More website visitors → More patient appointments
✔ Higher search rankings → Increased credibility
✔ Better user experience → Higher retention rates
2. Chiropractic SEO Essentials: How to Optimize Your Website
1. Improve Page Speed & Mobile Friendliness
Google prioritizes fast, mobile-friendly websites in search rankings. A slow site can frustrate users and increase bounce rates.
Quick Fixes:
✔ Compress images to reduce load time
✔ Enable caching to speed up page loads
✔ Use a mobile-responsive design for a seamless experience on all devices
💡 Pro Tip: Use Google PageSpeed Insights to analyze and improve your site speed.
2. Optimize for Local SEO
Most patients search for local chiropractors, so optimizing for Google My Business (GMB) and local keywords is crucial.
How to Improve Local SEO:
✔ Claim and optimize your Google My Business listing
✔ Add your practice’s name, address, and phone number (NAP) consistently across all platforms
✔ Include local keywords (e.g., “Chiropractic care in [City]”) on your website
💡 Pro Tip: Ask satisfied patients to leave Google reviews—higher ratings boost your rankings!
3. Use Chiropractic-Specific Keywords
Strategically placing high-value keywords throughout your website improves visibility.
Best SEO Keywords for Chiropractors:
✔ “Best chiropractic care in [City]”
✔ “Back pain chiropractor near me”
✔ “Spinal adjustment for lower back pain”
✔ “Sports injury chiropractic treatment”
✔ Include keywords in page titles, meta descriptions, and headers
✔ Use long-tail keywords for niche searches (e.g., “best chiropractor for pregnancy in [City]”)
💡 Pro Tip: Use Google Keyword Planner or Ubersuggest to find high-traffic, low-competition keywords.
4. Publish High-Quality Blog Content
Regular blog posts improve SEO rankings and position you as an expert in chiropractic care.
Best Blog Topics for Chiropractic SEO:
✔ “How Chiropractic Adjustments Help Relieve Back Pain”
✔ “Top 5 Benefits of Chiropractic Care for Athletes”
✔ “What to Expect on Your First Chiropractic Visit”
✔ “How Chiropractic Care Can Improve Posture”
💡 Pro Tip: Write at least one blog post per month and optimize it with keywords and internal links.
5. Optimize Your Website Structure
A well-organized website helps Google and users navigate your content efficiently.
✔ Use clear menus and internal links to guide visitors to important pages
✔ Add an FAQ section answering common patient questions
✔ Make your contact and booking page easy to find
💡 Pro Tip: Your homepage should include a clear call-to-action (CTA) like “Book an Appointment Today” with a clickable button.
3. Track & Improve Your SEO Performance
After optimizing your site, track your progress with analytics tools:
✔ Google Analytics: Monitors website traffic and visitor behavior
✔ Google Search Console: Tracks keyword rankings and site health
✔ Yoast SEO (for WordPress users): Helps optimize content for search engines
💡 Pro Tip: If a blog post is performing well, update it regularly with new information to keep rankings high.
Final Thoughts: Boost Your Chiropractic Website’s SEO Today
Revamping your website for SEO ensures more patients find your practice online, book appointments, and stay engaged.
Start by optimizing page speed, improving local SEO, using strategic keywords, and publishing high-value content.
🚀 Want expert help optimizing your chiropractic website? Book a free consultation today!
For nearly 30 years, we have helped doctors own their practices while living the personal lives of their dreams.
It all comes down to a simple formula that you can implement in less than an hour a week...
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