Our History

As the head coach and founder, I’d like to share a little about how Full Circle Coaching and Consulting came about.

Running a Thriving Practice

I was a successful entrepreneur running a bustling chiropractic practice. I had a six-figure income to provide the lifestyle my family wanted while working just 25 hours a week and taking a few months of holiday every year.

People would ask, “How do you do it?” For some time, I’d take their calls and answer their questions as best I could. It got to a point, however, where I needed to make a choice: keep going as I had been, or teach other people how I’d gotten there. I felt that I owed it to people to help them understand how I designed my ideal life and manifested it.

Today, I help people from all over the world from professions as varied as chiropractic, plumbing, accounting and other industries to learn how they can do the same.

What Sets Us Apart: The Full Circle Model of Authentic Excellence

We believe that every single one of the seven billion-plus people on the planet has an authentic essence: a gift completely unique to them that must be expressed. Just as a tree grows leaves each spring and geese fly south in the fall, there is an innate manifestation in every living being to express their essence. I’ve created a four-pillar model to help you develop your authentic essence and how to manifest it.

Breaking Down the Four Pillars

Let me give you a quick description of the model. First, you need to be crystal clear on who you are – and who you are not. Too often, people fall into someone else’s definition of who they should be by adopting their values and their priorities and goals as a result. We’ll clear away that clutter to reveal your true authentic essence, which will give you the creativity, power and wisdom to create or clarify your vision. We’ll help you define YOUR core values and the goals and priorities that naturally unfold from them, both personally and professionally. As they become clear, we’ll be able to help you develop your authentic vision, release the blocks to that vision, develop the systems that will support your vision and define and recruit the team you need to achieve it all.

A Quick Word from Our Coaches

Dr. Tom Preston

Founder of Full Circle Coaching

Almost 30 years after launching Full Circle Coaching, the thing that still drives me to get up at 5:30 a.m. most mornings is the unshakable certainty I have that each individual can be, do and have absolutely anything that their heart truly values and their mind can visualize.

The ability to open someone’s eyes to their incredible inborn potential and then teach them the skills needed to manifest it while removing the blocks to its full manifestation brings me joy at the core of my being.

The enhanced prosperity, joy, fulfillment and love I have witnessed in the thousands of clients Full Circle has served over the decades continues to drive me to serve even more clients and help them design the amazing life and business they were born to manifest.

Why Practice Owners and Their Teams Choose Full Circle:

  • You’re in good hands. We know the business better than anyone. Our team is made up of current practitioners and experienced coaches who know what practice is like today, not from a time gone by.

  • The process is easy. We don't ask you to blow up your practice and transform it into something completely different. This is your practice and your life. Our operating model is designed with that key concept.

  • You don’t have to reinvent the wheel. We've made every mistake in the book... but we've learned from them and written down the answers. Our blueprints will get you to the solutions quickly and save you countless hours and dollars doing so.

  • We’ll keep you accountable. We aren't preaching from a pulpit; we're in the trenches right next to you. As a result, we build our Full Circle model around accountability. Don't join us if you're not ready for honesty because we truly treat your success as our own.

Evidence of Excellence

We are incredibly proud of our clients. Combined, they have helped millions of people across the globe to get healthy and live authentically. Here are a few examples.

Dr. Marci Anderson

Markham, Ontario

Dr. AJ Pacis

Mississauga, Ontario

Dr. Rob Green

Kitchener/Waterloo, Ontario

The Latest From Full Circle

Chiropractor discussing diversified marketing strategies with a patient in a modern office setting.

Beyond Pain: Diversifying Your Chiropractic Marketing for Greater Impact and Less Risk

Business Training
June 16, 2024•1 min read

Introduction

Hey chiropractors, are you tired of attracting the same pain-focused patients through your marketing efforts? While pain is a strong motivator for seeking chiropractic care, relying solely on this approach can expose your practice to risks. Let's explore how diversifying your chiropractic marketing strategies can bring numerous benefits and attract a broader patient base.

Diversifying Your Marketing Approach

To move away from a solely pain-focused patient base, it's crucial to think outside the box. Consider who you can serve at a high level and who might benefit from long-term chiropractic care. Niches such as sports enthusiasts, office workers, pediatric, and geriatric patients are excellent targets. For example, horseback riders and golfers often seek performance enhancement, while older adults look to maintain their function.

Educational Component in Marketing

Incorporating an educational component into your marketing is key. Explain why patients should seek chiropractic care beyond just pain relief. By becoming a cultural authority in your niche, you build trust and attract patients interested in the broader benefits of chiropractic care.

Effective Marketing Strategies

Utilize testimonials and real-life examples to strengthen your marketing messages. Always ensure compliance with your regulatory board to maintain professionalism. Craft concise and educational messages that resonate with your target audience, emphasizing the long-term benefits of chiropractic care.

Conclusion

Diversifying your chiropractic marketing strategies can significantly reduce risks and attract a more varied patient base. Share your experiences, engage with potential patients, and seek support from coaching services to optimize your marketing efforts. Start thinking outside the box and watch your practice grow.


Chiropractic marketing strategiesDiversified chiropractic marketingChiropractic niche marketingLong-term chiropractic careChiropractic patient educationChiropractic testimonialsChiropractic regulatory complianceEffective chiropractic advertisingChiropractic practice growthMarketing chiropractic services
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