Our History
As the head coach and founder, I’d like to share a little about how Full Circle Coaching and Consulting came about.
Running a Thriving Practice
I was a successful entrepreneur running a bustling chiropractic practice. I had a six-figure income to provide the lifestyle my family wanted while working just 25 hours a week and taking a few months of holiday every year.
People would ask, “How do you do it?” For some time, I’d take their calls and answer their questions as best I could. It got to a point, however, where I needed to make a choice: keep going as I had been, or teach other people how I’d gotten there. I felt that I owed it to people to help them understand how I designed my ideal life and manifested it.
Today, I help people from all over the world from professions as varied as chiropractic, plumbing, accounting and other industries to learn how they can do the same.
What Sets Us Apart: The Full Circle Model of Authentic Excellence
We believe that every single one of the seven billion-plus people on the planet has an authentic essence: a gift completely unique to them that must be expressed. Just as a tree grows leaves each spring and geese fly south in the fall, there is an innate manifestation in every living being to express their essence. I’ve created a four-pillar model to help you develop your authentic essence and how to manifest it.
Breaking Down the Four Pillars
Let me give you a quick description of the model. First, you need to be crystal clear on who you are – and who you are not. Too often, people fall into someone else’s definition of who they should be by adopting their values and their priorities and goals as a result. We’ll clear away that clutter to reveal your true authentic essence, which will give you the creativity, power and wisdom to create or clarify your vision. We’ll help you define YOUR core values and the goals and priorities that naturally unfold from them, both personally and professionally. As they become clear, we’ll be able to help you develop your authentic vision, release the blocks to that vision, develop the systems that will support your vision and define and recruit the team you need to achieve it all.
A Quick Word from Our Coaches
Dr. Tom Preston
Founder of Full Circle Coaching
Almost 30 years after launching Full Circle Coaching, the thing that still drives me to get up at 5:30 a.m. most mornings is the unshakable certainty I have that each individual can be, do and have absolutely anything that their heart truly values and their mind can visualize.
The ability to open someone’s eyes to their incredible inborn potential and then teach them the skills needed to manifest it while removing the blocks to its full manifestation brings me joy at the core of my being.
The enhanced prosperity, joy, fulfillment and love I have witnessed in the thousands of clients Full Circle has served over the decades continues to drive me to serve even more clients and help them design the amazing life and business they were born to manifest.
Why Practice Owners and Their Teams Choose Full Circle:
You’re in good hands. We know the business better than anyone. Our team is made up of current practitioners and experienced coaches who know what practice is like today, not from a time gone by.
The process is easy. We don't ask you to blow up your practice and transform it into something completely different. This is your practice and your life. Our operating model is designed with that key concept.
You don’t have to reinvent the wheel. We've made every mistake in the book... but we've learned from them and written down the answers. Our blueprints will get you to the solutions quickly and save you countless hours and dollars doing so.
We’ll keep you accountable. We aren't preaching from a pulpit; we're in the trenches right next to you. As a result, we build our Full Circle model around accountability. Don't join us if you're not ready for honesty because we truly treat your success as our own.
Evidence of Excellence
We are incredibly proud of our clients. Combined, they have helped millions of people across the globe to get healthy and live authentically. Here are a few examples.
Dr. Marci Anderson
Markham, Ontario
Dr. AJ Pacis
Mississauga, Ontario
Dr. Rob Green
Kitchener/Waterloo, Ontario
The Latest From Full Circle
Revamp Your Chiropractic Website for Better SEO
Want more patients to find your chiropractic clinic online? Your website is the foundation of your digital presence, and optimizing it for SEO ensures your practice appears at the top of search results when potential patients search for chiropractic care in your area.
A well-optimized website improves visibility, attracts new patients, and enhances user experience. In this guide, we’ll cover simple but powerful SEO strategies to help your chiropractic website rank higher on Google and convert more visitors into patients.
1. Why SEO Matters for Chiropractors
SEO (Search Engine Optimization) helps your website rank higher in Google searches for keywords like:
✔ “Best chiropractor near me”
✔ “Chiropractic clinic in [Your City]”
✔ “Back pain treatment chiropractic”
By optimizing your site, you increase organic traffic, build credibility, and attract patients who are actively searching for chiropractic services.
Key Benefits of SEO for Your Chiropractic Practice:
✔ More website visitors → More patient appointments
✔ Higher search rankings → Increased credibility
✔ Better user experience → Higher retention rates
2. Chiropractic SEO Essentials: How to Optimize Your Website
1. Improve Page Speed & Mobile Friendliness
Google prioritizes fast, mobile-friendly websites in search rankings. A slow site can frustrate users and increase bounce rates.
Quick Fixes:
✔ Compress images to reduce load time
✔ Enable caching to speed up page loads
✔ Use a mobile-responsive design for a seamless experience on all devices
💡 Pro Tip: Use Google PageSpeed Insights to analyze and improve your site speed.
2. Optimize for Local SEO
Most patients search for local chiropractors, so optimizing for Google My Business (GMB) and local keywords is crucial.
How to Improve Local SEO:
✔ Claim and optimize your Google My Business listing
✔ Add your practice’s name, address, and phone number (NAP) consistently across all platforms
✔ Include local keywords (e.g., “Chiropractic care in [City]”) on your website
💡 Pro Tip: Ask satisfied patients to leave Google reviews—higher ratings boost your rankings!
3. Use Chiropractic-Specific Keywords
Strategically placing high-value keywords throughout your website improves visibility.
Best SEO Keywords for Chiropractors:
✔ “Best chiropractic care in [City]”
✔ “Back pain chiropractor near me”
✔ “Spinal adjustment for lower back pain”
✔ “Sports injury chiropractic treatment”
✔ Include keywords in page titles, meta descriptions, and headers
✔ Use long-tail keywords for niche searches (e.g., “best chiropractor for pregnancy in [City]”)
💡 Pro Tip: Use Google Keyword Planner or Ubersuggest to find high-traffic, low-competition keywords.
4. Publish High-Quality Blog Content
Regular blog posts improve SEO rankings and position you as an expert in chiropractic care.
Best Blog Topics for Chiropractic SEO:
✔ “How Chiropractic Adjustments Help Relieve Back Pain”
✔ “Top 5 Benefits of Chiropractic Care for Athletes”
✔ “What to Expect on Your First Chiropractic Visit”
✔ “How Chiropractic Care Can Improve Posture”
💡 Pro Tip: Write at least one blog post per month and optimize it with keywords and internal links.
5. Optimize Your Website Structure
A well-organized website helps Google and users navigate your content efficiently.
✔ Use clear menus and internal links to guide visitors to important pages
✔ Add an FAQ section answering common patient questions
✔ Make your contact and booking page easy to find
💡 Pro Tip: Your homepage should include a clear call-to-action (CTA) like “Book an Appointment Today” with a clickable button.
3. Track & Improve Your SEO Performance
After optimizing your site, track your progress with analytics tools:
✔ Google Analytics: Monitors website traffic and visitor behavior
✔ Google Search Console: Tracks keyword rankings and site health
✔ Yoast SEO (for WordPress users): Helps optimize content for search engines
💡 Pro Tip: If a blog post is performing well, update it regularly with new information to keep rankings high.
Final Thoughts: Boost Your Chiropractic Website’s SEO Today
Revamping your website for SEO ensures more patients find your practice online, book appointments, and stay engaged.
Start by optimizing page speed, improving local SEO, using strategic keywords, and publishing high-value content.
🚀 Want expert help optimizing your chiropractic website? Book a free consultation today!
For nearly 30 years, we have helped doctors own their practices while living the personal lives of their dreams.
It all comes down to a simple formula that you can implement in less than an hour a week...
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