Retention Over Acquisition Why Keeping Your Chiropractic Clients Matters More Than Finding New Ones

Introduction

Have you ever struggled to figure out where your next new patient is coming from? This post isn't about that. Instead, we’re focusing on why retaining your current patients is crucial. I'm Coach Dodie from Full Circle Coaching and Consulting, and today I want to share three key components to help you retain patients and generate more referrals.

Progress Exams and Reports

First and foremost, if you aren't conducting progress exams and reports, you're missing out. These exams are essential for showing patients their progress, setting new health goals, and keeping them engaged in their care. Regularly reviewing their original tests and discussing improvements can motivate patients to continue their chiropractic journey.

Effective Table Talk

Your conversations with patients during adjustments are golden opportunities to educate and inspire. Instead of discussing the weather or sports, focus on how chiropractic care benefits their overall health. Share success stories, explain the importance of the nervous system, and discuss how different stressors affect their spine. Engaging in meaningful table talk can deepen their understanding and appreciation of chiropractic care, leading to more referrals.

Healthcare Classes and Special Appointments

Hosting healthcare classes or special appointments is another excellent strategy. These sessions provide a comprehensive overview of chiropractic care, allowing patients to invite their family and friends. It’s an effective way to educate more people about the benefits of chiropractic care and potentially attract new patients through word-of-mouth referrals.

Conclusion

Implementing these strategies—progress exams, effective table talk, and healthcare classes—can significantly enhance patient retention and referral rates. For more tips on growing your practice, subscribe to our YouTube channel. Let's work together to build a thriving chiropractic practice!