Top 5 Chiropractic Marketing Mistakes and How to Avoid Them

Introduction

Hey, Dr. Tom Preston here from Full Circle. Today, I'm sharing the five most common marketing mistakes in modern chiropractic practices. Avoiding these mistakes can save you thousands of dollars and significant emotional turmoil. Let's dive in!

Reactionary Marketing

Many chiropractors engage in reactionary marketing, scrambling to attract patients when numbers drop. Instead, create a structured plan with clear steps and timelines. This proactive approach ensures consistent and effective marketing efforts.

Tracking Return on Investment (ROI)

Track both financial ROI and the time invested in marketing. Calculate your case average to understand the value each patient brings. Knowing these figures helps you assess whether your marketing efforts are worthwhile.

Diversified Marketing Efforts

Relying on a single marketing strategy is risky. Diversify your marketing efforts across multiple channels, such as social media, Google ads, and community events. This approach ensures a steady flow of new patients from various sources.

Online Presence

A strong online presence is crucial. Ensure you have an up-to-date website and active social media profiles. These platforms help potential patients find you and learn about your services.

Third-Party Endorsements

Collecting reviews and testimonials is vital. Aim for at least 50 to 100 Google reviews to build credibility. Implement a system for regularly asking patients for reviews, especially during progress reviews.

Conclusion

Avoiding these five common marketing mistakes can significantly enhance your chiropractic practice. For more tips and personalized advice, subscribe to our YouTube channel or book a call with one of our coaches. Let's work together to build the practice of your dreams!