Chiropractor conducting a performance review with an associate.

When to Fire a Chiropractic Associate

January 24, 20241 min read

Introduction

Hey, Coach Fraser here with Full Circle Coaching and Consulting. Today, we're tackling a tough topic: when and how to fire an associate in your chiropractic practice. It's never easy, but managing your team effectively is crucial for your practice's success.

Defining Metrics and Performance Indicators

To make informed decisions, establish clear metrics and performance indicators. Use standard operating procedures (SOPs) to set expectations. This helps you objectively evaluate whether an associate is meeting their responsibilities.

Developing Outcome Assessments

Outcome assessments are vital. They detail what makes an associate exceptional in their role. Conduct regular reviews—quarterly or biannual—to measure performance against these assessments. This ongoing feedback can prevent issues from escalating.

Setting Clear Values and Expectations

Define your office values and ensure everyone, including associates, aligns with them. If an associate violates these values, it’s an automatic sign they may not be a good fit for your team.

Evaluating Performance

Review the associate’s performance against set targets and structured goals. If they consistently fail to meet these targets despite having a clear marketing plan and support, it may be time to part ways.

Making the Decision

When an associate fails to meet the performance standards and violates office values, it’s time to let them go. Keeping the process professional ensures that it’s a business decision, not a personal one.

Conclusion

Managing associates is challenging but necessary for a thriving chiropractic practice. By setting clear metrics, values, and performance indicators, you can make informed decisions. For more guidance, subscribe to our channel or book a call with our coaching team.

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